Meet GroupSalus & Our Strategic Partners
SALUS Executive Team
SCOTT MARTICKE // FOUNDER & PRESIDENT
Scott brings 35 years of marketing, advertising, and web-based analytics experience, working with companies and organizations. In 2009 he co-founded online analytics company Sentiment360 and was instrumental in the conception and launch of a cybersecurity/brand protection service for Omnicom. Scott has worked with brands and marketing firms large and small and from global down to local in scope.
LARRY LAFFERTY // CEO
Larry Lafferty/ President and CEO of Veloxiti AI also serves as CEO for GroupSalus. Larry has 30 years experience creating innovative software for both commercial and DOD clients. Veloxiti is a software engineering company that invents, builds, and deploys intelligent systems.
WILLIAM MARKS // FOUNDER & CHIEF STRATEGY OFFICER
William brings over 35 years of corporate communications experience with companies such as BellSouth, IBM, Home Depot, Delta Air Lines, Lowe’s, AT&T, Deloitte. Bill also served as vice president of public relations for Coca-Cola North America.
ROSS EVERETT // CTO / CISSP-ISSAP, ISSMP, CISA, CSP, PMP
Ross brings 40 years of IT experience in the fields of Secure Software Development, Secure Networking, Cybersecurity, and Incident Handling to name a few. Ross can at one moment be contributing in a technological situational assessment and then rotate seamlessly into a C-Suite discussion on how the technology issues can positively or negatively impact an organization. While starting up and selling many technology companies over his career, Ross has seen the IT frontier from both the perspective of a technologist and a business leader.
DR. RICHARD DUNLAP// CSM / CSP-SM / CAL-1
Richard Dunlap, PhD, Principal Systems Engineer Veloxiti AI, brings 20 years of
software development and product management for the B2B market including
Healthcare IT; Development and deployment of web-based software using Agile
development paradigms. Expertise in AI development and data analytics
KATIE MARTICKE// DIRECTOR OF DIGITAL MARKETING
Katie brings her digital and social media knowledge and expertise to Group Salus to support our marketing efforts. Under her brand, Mokum Provisions, she has worked with private companies, nonprofit organizations, and government entities, creating effective campaigns and delivering strong ROIs. In her role as Group Salus' Director of Digital Marketing, Katie will be responsible for social and digital media, including strategy, design and implementation as Group Salus prepares to launch our platform.
DR. STEVE EVERETT // DIRECTOR OF STAKEHOLDER MEASUREMENT
Steve has been measuring audiences and other stakeholder groups for almost 35 years. After eight years as an academic in Boulder, Colorado, he moved to Washington, DC, where he directed audience measurement and policy research for the National Association of Broadcasters. He then moved across the river to the Pentagon, where he stood up and ran the Strategic Communication Research and Assessment program for the U.S. Air Force for 16 years. He’s also worked with NASA HQ and several centers on audience studies (internal and external). Steve’s research firm, the Everett Group, has developed the Ansanon® survey tool that’s integrated with the AIIM™ incident management platform.
MICHAEL JACOBSON // CFO
Michael began his professional career at Peat, Marwick, Mitchell & Co. Today, through his consulting firm, He serves as a consulting chief financial officer and strategy consultant for mid-market and emerging companies. Since 2001, he has provided advisory services to a variety of companies in the Atlanta area, leading to numerous liquidity events for those companies. Michael currently serves as a Board Member of Craft Bank, Atlanta GA, and The Standard Club.
VELOXITI AI WORKS, INC
Veloxiti AI Works is partnering with Group Salus to develop cyber security reputation management software that will include AI components developed for the military to effectively plan for, and manage through, cyber incidents.
Veloxiti AI Works invents, builds, and deploys intelligent systems that create competitive advantages for our clients. The AI technology we use today has roots in pioneering research work Veloxiti performed for the Department of Defense. As a result of this R&D, they have proprietary technology and a suite of tools to efficient build intelligent systems.
Veloxiti’s agent-based cognitive approach allows development of intelligent systems that keep users “in the loop.” Their systems are particularly useful in domains that require users to manage large amounts of data under strict time constraints. These systems enable productivity enhancements that often achieve 50-100 times improvement.
Veloxiti AI’s systems diagnose problems, recommend solutions and take action when appropriate, explaining the reasons for the recommendations in both technical and economic terms.
As a strategic partner, Narwhal Digital specializes in the creation of engaging digital experiences that enhance brand touch points and enable companies to market better with expertise in strategy and enablement, mobile and emergent technologies, demand generation and digital product design and implementation.
CLOUD & WIRE
Cloud & Wire focuses on simplifying IT while specializing in new and emerging technology. Unlike other consulting firms, Cloud & Wire actually does the work, from quoting to turn-key project management.
WATER DRAGONS CONSULTING
Water Dragons Consulting is focused on strategic cyber intelligence and competitive intelligence. Working with a wide variety of high-profile U.S. and international companies Water Dragons offers a unique capabilities through a consortium of highly-experienced scholar-practitioners. Staff includes military officers, diplomats, Fulbright scholars, intelligence professionals, cybersecurity professionals, linguists, professors, and former senior government officials.
EdgeTheory combines human and artificial intelligence to create and distribute high-value content at scale for business professionals.
RED CLOVER ADVISORS
Red Clover Advisors helps businesses create a customized, affordable privacy program. Their privacy consultancy designs custom programs to fit the size and diversity of businesses, including GDPR Compliance, operationalizing privacy, digital governance, online data strategy, and more.
MARK GOLDMAN // CO-FOUNDER & ADVISOR
Mark brings 35 years of marketing, management, corporate governance, as well as advisory board (including nonprofit), experience. He has worked with many iconic and global brands including Diet Coke, TWA, Viking Range, UPS, Marriott, IHG, The Home Depot, and American Express.
George S. Craft Distinguished University Professor of Information Systems & Operations, Emory University.
Leads Amazon's Emerging Regulations program for the corporate Information Security Team. Previously VP Information Security and Chief Privacy Officer for the Diversified Services network of Omnicom.
Founder and Managing Partner of Aptitude Ventures. Prior to founding Aptitude, Gary established and exited from three start-ups, including Sentiment360 Inc., a social media analytics firm.
Recently Regents Professor of Marketing and Taylor E. Little, Jr. Professor of Marketing, and Chairman of the Marketing Department of Georgia State University where he was also Chairman of the Marketing Dept. He was served as Consumer Research Advisor at the Federal Trade Commission.
First president of the Home Depot Foundation, a position she held for over a decade. Caffarelli set the strategic direction for the foundation as well as designing and implementing grant programs and marketing campaigns.
A leader who has built numerous companies to great success or sale such as Enrev, Fertility Authority,
Prime Point Media, CSI Labs, and most recently, Nanolumens. Karen has also led the development of Opportunity International, one of the most successful global micro-finance organizations. She serves on several company boards.
Founder and Partner at Narwhal Digital. With over 20 years in digital marketing, Jennifer has extensive experience working with technology-enabled companies and nonprofits alike, bringing creative and strategic thinking to every relationship